One price per study, shown before you launch

Research pricing is often confusing on purpose. Per-response fees, panel fees, platform fees, a subscription on top. We wanted you to know exactly what a study costs before you commit to it.

Here's how it works now:

• Your own audience. Smaller studies are free. Bigger ones have a simple fixed price.
• Recruited participants. One price per study, covering the people, their rewards and everything else. It depends on how many people you want and how long the study takes, and it's shown in full before you launch. There's no subscription.

The pricing page has an estimator so you can get a feel for it, and examples labelled "From" really are starting points. Bigger studies are fine, they just cost more. If you're used to research quotes that arrive after three calls, I hope this feels like a relief.