01·Pricing
One subscription. Recruitment only when you need it.
Every plan includes seats, AI-drafted studies, and synthesis. Share-link studies are free to run. When you recruit from our vetted panel of 300,000+ verified participants, you pay a per-study cost based on the reward and number of completes you set.
Starter
Solo researchers running regular studies.
500 responses · Unlimited seats
+ per-study panel recruitment when you recruit
Get Starter- Everything in Free
- Panel recruitment (pay per study)
- AI follow-up probing
- Export responses (CSV)
- Email support
Pro
PopularSmall teams shipping insights weekly.
2,500 responses · Unlimited seats
+ per-study panel recruitment when you recruit
Get Pro- Everything in Starter
- AI synthesis (themes, quotes, sentiment)
- Highlight reels
- Unlimited seats
- Remove Probe branding
Team
Research teams that need scale and seats.
15,000 responses · Unlimited seats
+ per-study panel recruitment when you recruit
Get Team- Everything in Pro
- Unlimited seats, role-based access
- Conditional logic & branching
- Custom subdomain
- Priority support
Scale
Power users with heavy synthesis needs.
15,000 responses · Unlimited seats
+ per-study panel recruitment when you recruit
Get Scale- Everything in Team
- Unlimited seats
- Advanced synthesis credits
- Salesforce / HubSpot sync
- Dedicated success manager
Free
Try Probe with share-link studies.
Upgrade to recruit from the panel
Start freeEnterprise
Coming soonSSO, unlimited seats, custom panel terms, dedicated success.
02·Panel recruitment
Two-part pricing.
Your plan covers seats, AI-drafted studies, synthesis, and unlimited share-link studies. Panel recruitment is a separate per-study charge you control. Set the participant reward and target completes.
Subscription
from £19/mo
Seats, AI design & synthesis, unlimited share-link studies.
Panel recruitment
reward × completes
Per-study, only when you recruit from our panel. You set both.
Total per month
Plan + recruitment
No hidden platform fees. Studies auto-close at your target.
Plan
£19/mo
Recruitment
£50 one-off
This month
£82
Prefer to bring your own participants? Self-distributed share-link studies are always free to run — you only pay for the plan.
Compare plans
| Free | Starter | Pro | Team | Scale | |
|---|---|---|---|---|---|
| Monthly price (GBP) | £0 | £19 | £39 | £65 | £189 |
| Included responses / mo | 50 | 500 | 2,500 | 15,000 | 15,000 |
| Seats | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Design & run | |||||
| Unlimited studies | |||||
| AI helps you write the study | |||||
| AI-moderated interviews | |||||
| AI follow-up probing | |||||
| Conditional logic & branching | |||||
| Recruit | |||||
| Share-link distribution | |||||
| Built-in panel recruitment | |||||
| Panel recruitment cost | — | Per study | Per study | Per study | Per study |
| Analyze | |||||
| Results dashboard | |||||
| Export CSV | |||||
| AI synthesis (themes, quotes) | |||||
| Highlight reels | |||||
| Brand & team | |||||
| Remove Probe branding | |||||
| Custom subdomain | |||||
| Role-based access | |||||
| Support | |||||
| Email support | |||||
| Priority support | |||||
| Dedicated success manager | |||||