Easier to read, easier to price

Two kinds of feedback kept coming up in early conversations. People found parts of the app hard to scan, and they weren't sure what a recruited study would cost until late in the process. We worked on both.

A clearer look

Form labels are easier to read, panels and inputs have more consistent backgrounds, and buttons and fields share one style everywhere. Small thing, but we also fixed the banner that kept coming back after you'd dismissed it. Nothing about how you build a study changed; it should just feel calmer to work in.

Clearer costs

The homepage now explains the process in plainer words, including how long a study takes to run. Each study shows its own recruitment cost, and we tidied up how the price is worked out and displayed. We also rewrote the panel explanations for DTC teams, so it's clearer how recruiting people compares with sending a study to your own audience. If you're going to spend money on research, you should know roughly how much before you start.