Show people what you're asking about

A lot of the questions DTC teams want answered are visual. Which pack looks premium? Does this ad feel like us? Describing a design in words and asking people to imagine it gives you their imagination back, which isn't quite what you wanted to test.

So you can now attach an image or other media to any question. Everyone sees the same packaging, creative or product concept, and their answers are about the thing itself. It also makes questions shorter, because the picture carries the context you'd otherwise have to spell out.

A home for findings

We also added Probe Insights, a dedicated tab in your dashboard. Results used to live inside each study, which was fine for one study and awkward for five. Now there's one place to come back to when you want to review what you've learned and decide what to ask next.